Digital ads that work. Content that connects.
Hello, I’m Catherine McGregor
I’m a Meta-certified media buyer and professional writer. I help brands grow with powerful Facebook & Instagram campaigns, backed by expert storytelling.
What I do
Meta ads strategy and campaigns
Targeted campaigns that drive results on Facebook & Instagram.
Content writing & social media copy
Conversion-optimised words for ads, websites and email.
Journalism & editorial projects
Travel writing, current affairs reporting and feature stories.
My services
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Scaling Meta ads.
From starter ads setup for small businesses to full funnel ad campaigns, I can increase the performance and revenue of your Meta ads. A Meta-certified media buyer, I have deep experience in creating high ROI campaigns.
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Travel writing.
I’m an experienced travel writer with bylines in most major New Zealand outlets including NZ Herald, The Listener, North & South, Kia Ora, Metro, BusinessDesk, The Spinoff and Stuff. My work has also appeared in Cruise & Travel (Australia) and Oakland magazine (US).
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Editing.
I’m the former deputy editor of The Spinoff, New Zealand’s leading culture and news website, and a former staff writer and digital editor at the veteran magazine Metro.
I’ve editorial, design and photography contacts throughout the NZ media community, and am experienced in pagination and InDesign.
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Content writing.
I’m a former commercial content editor at The Spinoff and editor of Wanderlust, a white-label quarterly print product for Flight Centre NZ. I write regularly for clients in both New Zealand and Australia.
I can help you with your B2C and B2B projects, social media copywriting and sub-editing for reports, proposals and white papers.